Clove
Clove is a healthcare sneaker start-up, with a mission and vision to support them as they support others.
Collaborating with the Creative, Marketing, and Social team, my main focus and role expands on building email layouts, social, SMS, and Paid Ads.My layouts and designs ensures high-quality creative teamwork, and new ideas that generated an overall increase in comapny revenue. Owned and honed the aesthetics and page layouts for all Clove emails starting 2023–driving top revenue, CVR, and CTR for both internal and agency retention use.Featuring: Email Retention, Social Content, SMS/MMS, Box Stuffers, Paid Ads
Credits: Photography Breanne Furlong, Art Direction Wade Keller, Graphic/Motion Fiona McLaughlin, Chaereen Pak, Jenny Lin, UX/UI Faith Mamaradlo,
Shweta Pahade, Copy Joanne Hwangbo
CLOVE owns the rights to all imagery & content displayed on this page.
From left to right:
Core Refresh 2023: A design to re-educate customers on all of Clove’s top core shoes. Showcased is 1 of 6. / Underscrub: Launch of Clove’s first apparel piece in two colorways. / #WITHLOVE Week: Design speaking to the 5 free gift with purchases with a pair of sneakers added to the cart. / Testimonials: (Foot)Notes by healthcare professionals speaking to their experiences with Clove shoes. / Prints on prints: A design on shopping experience to be able to see all of the available prints with a CTA that directly leads them to the product page.
From left to right:
Spring Sale: Launch day email to promote the Spring Sale sitewide. / Friends & Family Sale: Launch day email utilizing on-figure imagery to promote the sitewide sale. / Clove Clarino x Earth Day: Dedicated to Earth Day, showcasing what Clove is doing to support the environment. / Brilliant White Testimonials: Showcasing the core color among students and the many reasons why it’s their favorite. / Neon Classic: Following two email designs are to showcase the launch of Clove’s Classic collection in new bright and bold neon shades.
From left to right:
(Monthly) The Drop: A new template and process for Clove customers to experience a full-on, smooth experience on top of the month of what is to launch. / The Drop Launch: Launch day email showcasing all products launching for the month. Broken down into sections and details. / Dusk to Dawn: Following three email designs were for Black Friday, Cyber Monday 2022. A brand new collection on top of Clove’s end of year sale.
From left to right:
(BFCM 2022) Box Stuffer: Tear to share the love. One for you, one for your bestie. Branded based on Creative teams BFCM color palette and direction. / The Year in Review: A breakdown of releases, most loved, first times, and accomplishments for Clove in 2022. / Holiday Season Gift Guides: Following three email designs speak to different collections, making it a special color moment individually.
Welcome Flows 2023: New layouts for Welcome Flows that are sent out to new customers. Different flows introduce top styles, educational blocks, sneaker features, testimonials, and free gifts. The launch of these new flows led to an increase in company revenue and net new customers.
