WearLIVELY

Lingerie meets athleisure. LIVELY is a community and brand created to inspire all to live life passionately, purposefully, and confidently. To "do what you love, love what you do it in." My main focus and role expands on emails, social, SMS, and selected branding for gift with purchases.

Featuring: Email Newsletters, Instagram Stories, Instagram Feed, Text Cadence, Paid Ad Carousels, GWP Stickers, and GWP Banners
Credits: Brand + Direction Anita Sukha, Graphic/Motion Ariana Moline, Jenice John, Jenny Lin, Copy Kristen Lauletti

LIVELY owns the rights to all imagery & content displayed on this page.

Beach Bound Swim Scrunchie GWP

LIVELY’s Gift With Purchase, Swim Scrunchie. A new hair accessory promotion, just in time for summer. This Ruched texture and shade, in Electric Lime, matches back to our Ruched Swim Collection. Take a dip! This scrunchie is made to also dry with your swimwear. Keeping in mind branding, water, 
beach-ready, and peak swim season.

Together with the creative, social, and marketing team, we ideated strong visuals with content creators and messaging for this GWP Direction. 
Across new rounds of critiques, implements, and content edits, it allowed me to finalize a strong cross-function visual to express.

This design direction allowed the company to see an Increased drive conversion in the Swim Category. 

No Makeup Needed Podcast

LIVELY’s Podcast “No Makeup Needed” Season 3. The newly rebooted and designed podcast brings feelings of inspiration, motivation, and encouragement to get out there, and take on your daily hustle. Taking the branding and messaging of LIVELY, we gather female founders and the Ambassador community to share the highs and lows throughout their journey, passion, and career pivots.

Together with the creative and marketing team, we ideated strong visuals and messaging for this campaign. Across new team brainstorms, my design architecture was a top performer. These designs are seen used in all cross-functional assets designed by the creative team.

Rich Olive + Swim Launch

LIVELY’s launch for their Rich Olive and Swim collection. The objective for each launch was to showcase the excitement around the new color, high style, and chic statement. 

Working together with the social and marketing teams to bring to life Instagram stories and Ad Carousels that reach out to different parts of the digital world. Rich Olive launch showcases high style to holiday feels and Swim showcases the feels of the sun and water, while staying eco-chic and friendly.